Deception, not irony

Mark Graban tells a good story about a union that tries to hide its sponsorship of a political agenda under the guise of patient safety website.  It's the Massachusetts Nurses Association, which is pushing for legislation to set mandatory nurse staffing ratios.

Mark gave the following title to his piece: "Irony – When An Advocate for Healthcare 'Transparency' Hides Who They Are."
 
Wrong heading, Mark.  It's not irony.  It is deception, pure and simple.